Project Guidelines

Final Project Report & Presentation (500 + 100 points)


The final research project presents you with an opportunity to select an issue of your choice that relates to social media analytics. You may choose one or more areas such as text analytics, location analytics, and network analytics etc. and write a research paper of publishable quality. This project may serve as a project proposal for a future study or a complete research paper. The purpose of the final project is to apply the knowledge learned throughout the semester to solve a practical problem using social media analytics.

Prior to developing your thesis statement, you should frame research questions that guide your overall research. It is important that your project is based on a solid idea or a central claim upon which your study will be based.

Topics can vary depending on your interest and can include how social media analytics affects brands, healthcare, education, disaster management, and law enforcement.

Think about the issues that are you interested in that may be informed through social media data and its analysis.

Analytics Project Proposal Due: February 11th, 2017

Write a page about which business / organization that you would be choosing for analysis as part of this course project.


Final Report Due: March 30th, 2017

You would be submitting a complete paper based on the guidelines below.


Research Paper Format


Your written final report should generally follow the following format:

  • Text: Text should be typed double-spaced, in a 12 pt. Times New Roman font.
  • Paper Length: 20 – 25 pages or more (max 30 pages).
  • Overall Format: APA
  • Tables and figures in the appendices do not count towards the page limit.

Through this project you will not only learn how to gather data, develop an in-depth understanding of your chosen topic but also be able to set a research objective, define its scope, and be able to report results in an effective manner. You may be guided by the advice by Joseph Pulitzer, “Put it before them briefly so they will read it; clearly so they will appreciate it; picturesquely so they will remember it; and above all accurately so they will be guided by its light.”

Parts of the paper:

  1. Title
    The Title page should contain a title for your research.  Include your name (or other persons on the project), course title & name, the name of your department and the university.
  2. Abstract
    Your abstract may be up to one page in length. A quality abstract outlines the project’s background & significance, a statement of specific objectives, the methods used, how the data and findings answer the questions, results, and conclusions.
  3. Introduction
    State why you chose your particular topic. State the nature of research issues or problems that you intend to address. Why it is of interest or worthy of the attempt (Why should we care?).
  4. Background / Literature Review
    Since the course is about social media analytics, you should be aware of the kind of research that has been done in the wider field. This will possibly help you identify a niche that excites you as a researcher. Ensure that the literature is organized clearly around the research problem.
    The project must necessarily involve a substantial and critical review of scholarly literature in the wider field of social media analytics. Your comprehensive literature review should aim to explore information about a topic within social media analytics that interests you. You must cite at least 10 journal articles and 3 to 4 ACM conference proceedings for your paper.
  5. Methods and Analytics
    If you are doing a content analysis of (for example tweets), justify your sample size and the overall time frame. How will the data be obtained? How will it be analyzed? Show details of the analysis. Provide a coding scheme (if used) in the appendix section.
  6. Results
    Write a summary of your data. Provide tables if needed with your summary. Graphs or visualizations will be appropriate for showing your findings. Describe the analysis of the data (or the proposed analysis) including any statistical tests that have or will be performed.
  7. Discussion/Conclusion
    How reliable are your results (if you have conducted an analysis). How do your findings relate to the literature cited? What did you learn? What are the implications of this research?
  8. References
    The references should also be in APA format and organized alphabetically.
  9. Appendix
    Detailed analysis including tables, larger visualizations can be added to the appendix

ACM Templates

APA 6th Edition Template